I just watched this presentation from Rory Sutherland: Rory Sutherland: Want Fewer People to go to A&E? Change the Name | Health | WIRED.
At the end he provides this reading list:
- Thinking, Fast and Slow
- Why Everyone (Else) Is a Hypocrite: Evolution and the Modular Mind
- The Company of Strangers: A Natural History of Economic Life
- The Righteous Mind: Why Good People are Divided by Politics and Religion
- Irrationality: the enemy within
- The Darwin Economy: Liberty, Competition, and the Common Good
- Predictably Irrational: The Hidden Forces that Shape Our Decisions
- Nudge: The Final Edition
- The Rational Animal: How Evolution Made Us Smarter Than We Think
I don’t have the time (or money) to read all of those books, the book I picked to read was Nudge.