I just watched this presentation from Rory Sutherland: Rory Sutherland: Want Fewer People to go to A&E? Change the Name | Health | WIRED.

At the end he provides this reading list:

• Thinking, Fast and Slow
• Why Everyone (Else) Is a Hypocrite: Evolution and the Modular Mind
• The Company of Strangers: A Natural History of Economic Life
• The Righteous Mind: Why Good People are Divided by Politics and Religion
• Irrationality: the enemy within
• The Darwin Economy: Liberty, Competition, and the Common Good
• Predictably Irrational: The Hidden Forces that Shape Our Decisions
• Nudge: The Final Edition
• The Rational Animal: How Evolution Made Us Smarter Than We Think

I don’t have the time (or money) to read all of those books, the book I picked to read was Nudge.